Welcome to Canopy’s notebook. Here you will find answers to your burning questions about sustainability (more on this later). We will share inspiring organizational stories and tidbits that pique our interest and hopefully yours.
So, what is sustainability? This word that is used often enough, but what does it really mean? Of course you can look up the definition, but here, we like to think of it as longevity. That’s it.
We all want to last for a long time. We want to live longer and as companies we want to continuously perform better ensuring we leave a legacy—a lasting impression on our customers while hopefully making the world a better place at the same time.
That’s what we want to do with you—help your company perform better in the short-term and long-term, establishing a brand that is embraced and loved for years to come.
Future entries will take a deeper dive into concrete examples of what this all means at real companies.
Welcome to Canopy.