Jamie Simon is a co-founder and Managing Partner of Canopy.  Jamie initiated and established all sustainable business practices for Red Bull North America as the global corporation’s first Director of Sustainability.  Prior to this ground-breaking position, Jamie was a former Red Bull athlete and World Champion freestyle whitewater kayaker, which lead to her becoming a premier athlete manager and event producer for Red Bull.

With such a firm grasp of two different skill sets, Jamie is poised to provide a rare ability to provide unique services to Canopy clients who are seeking creative and innovative solutions in both Sustainability and in Marketing, including production and brand building.   She can help you execute.

In her current role at Canopy Strategies, Jamie is valued for her visionary perspective on both areas of work.  She identifies programs that restore the environment, increase profitability, reduce risk and improve brand value for organizations. These skills are often demonstrated in Jamie’s ability to establish rapport and credibility, encouraging team interaction, and cohesion whether it’s with CEOs or professional athletes.

Jamie’s drive and enthusiasm makes her a natural leader in building a positively motivated team that executes a successful venture.  Her drive comes from Jamie’s history as a former Red Bull athlete and World Champion freestyle whitewater kayaker, which facilitated her deep connection with nature. Jamie’s goals are based upon finding the intersection of nature and business—where each profits most—and delivering this unique meeting point through her work in corporate social responsibility. After she clocks out, you can usually find Jamie, backcountry skiing, cycling or spending quality time with her friends and family.

Accolades & Leadership:

  • (1st) Director of Sustainability, Red Bull North America: 2008 – 2009
  • Founder, CEO, Powerzoa: 2010 – 2013
  • World Champion, Freestyle Kayaking: 1995


  • M.B.A. Sustainable Management, Presidio Graduate School
  • B.S. Education and Environmental Geography, Ohio University